The bigshot companies Swiss food major Nestle and the French supermarket chain Carrefour have come together and partnered with IBM blockchain to track a popular mashed potato brand in Europe on the blockchain. This is because the company intends to bring consumers greater transparency of its supply chain and manufacturing.
Nestle Maggi’s Mousline instant mashed potato can now be tracked using blockchain based cloud network IBM Food Trust. The blockchain technology was applied to the product from April 15. The same is now available on the shelves in Carrefour stores around France.
Because of the deployed technology on mashed potato customers could now receive reliable and unfalsifiable information on the supply chain and production by simply scanning the QR code on the packaging using their smartphone. The data will include production date and place, quality control parameters, storage times, location of warehouses, and information on the farm that supplies the potatoes and varieties of potato used for Mousline.
Being the founder member of the IBM Foot Trust Nestle has conducted several tests since 2017. Carrefour has already rolled out Blockchain technology on several products in its Carrefour Quality Lines since last year. Carrefour joined the IBM Food Trust platform in October 2018.
The lack of traceability information and the slow regulatory responses have resulted in increased consumer dissatisfaction over the period. It often takes long stretches of time during food-related outbreaks to find the source of contamination in the supply chain. This is because a lot of companies can be involved that reside in several countries. Using blockchain technology could help resolve this issue to a great extent.
IBM Food Trust network connects all the aspects of food delivery. They connect growers, processors, distributors, shippers, retailers, regulators, and consumers through permission, permanent and shared record of food system data. This will enable them to work together to trace and authenticate products or optimize supply chain processes. Also because of this, the traceability of food products back to the roots will become easier and transparency would be initiated in the customer.
Other firms that are part of IBM Food Trust include Topco Associates, Wakefern, BeefChain, Dennick Fruit Source, Scoular, and Smithfield as well as other multinational companies such as Kroger, Tyson Foods, and Unilever.